Author Branding

Readers’ advisory is how librarians match books to readers. Here’s how writers can use it to figure out why they love a book and write more of it.

“The customer is always right” doesn’t mean what most people think—and for authors, understanding what it actually means changes how you write, market, and respond to feedback about your book audience.

What do you do when a book you love was written by a problematic author? Here are six concrete strategies for reading ethically without burning your whole TBR to the ground.

What goes on a book cover—and why? Learn the anatomy of professional book cover design, from front cover to spine to back cover blurbs, with insider tips for both traditionally published and self-publishing authors.

An author website helps readers find you, showcases your bibliography, and gives journalists and event organizers a place to pull your bio and press photo. Here's how to build one from scratch — what pages to create, what to put on them, and which platforms make it easy even if you're not a web designer.