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Writing


The Reader Is Always Right: How to Think About Your Book Audience (and Stop Arguing With Taste)
“The customer is always right” doesn’t mean what most people think—and for authors, understanding what it actually means changes how you write, market, and respond to feedback about your book audience.
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Catherine Forrest
Oct 97 min read


How to Write a Villain: The One Thing Every Unforgettable Antagonist Has in Common
The T-1000, Dolores Umbridge, Hannibal Lecter, and a mosquito walk into a bar. Here’s the single characteristic that makes each of them iconic—and how to build it into your own villain.
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Catherine Forrest
Oct 98 min read


How to Get Better at Writing: Stop Trying to Be Good and Do This Instead
The writing you read is the end of a long process. The writing you create is the beginning. Here’s why comparing them is killing your progress—and what to do instead.
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Catherine Forrest
Oct 96 min read


3 Writing Excuses You're Making—and the Real Reasons Behind Them
"I'm too busy." "I'm not good at it." "I don't feel inspired." These aren't the real reasons you're not writing. Here's what's actually going on—and what to do about it.
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Catherine Forrest
Oct 28 min read


Writing Habits of Famous Authors: What Hunter S. Thompson, Ursula K. Le Guin, and Ray Bradbury Can Teach You
Three wildly different famous writers, three writing habits worth stealing. Here's what Hunter S. Thompson's retyping drill, Le Guin's daily schedule, and Bradbury's dedicated writing space can teach any writer about building a sustainable practice.
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Catherine Forrest
Oct 26 min read


How to Set Writing Goals You Can Actually Measure (and Know When You've Hit Them)
"Write more" is not a goal. Here's how to set meaningful, measurable writing goals across quality, quantity, productivity, and budget—and how to tell the difference between what you control and what you don't.
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Catherine Forrest
Oct 28 min read


How to Plan Your Novel Without an Outline: The Story Synopsis Method
Hate outlining but need to know if your story holds together before you write 50,000 words? This synopsis-based planning method works for plotters, pantsers, and everyone in between.
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Catherine Forrest
Oct 27 min read


How to Raise the Stakes in Your Story: 3 Rules Every Writer Needs
Stakes don't have to be world-ending from page one. Here's a 3-rule framework for escalating stakes naturally through any story—illustrated with a masterclass from Aliens and Emma.
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Catherine Forrest
Oct 27 min read


Point of View in Fiction: How to Choose Your Narrator—and Use POV to Unstick a Stalled Story
Point of view isn't just a technical choice—it controls what your reader knows, feels, and notices. Here's how to choose the right POV for your story, and one pro trick for using it to break through a stuck draft.
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Catherine Forrest
Oct 27 min read


Adverbs in Writing: A 3-Step System for Knowing When to Cut, Replace, or Keep Them
Everyone says kill your adverbs—but that's lazy advice. This 3-step system shows you exactly which adverbs to cut, which to swap for stronger verbs, and which are doing genuine work worth keeping.
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Catherine Forrest
Sep 2510 min read


Aphantasia and Writing: How I Write Vivid Fiction Without Seeing a Single Image in My Mind
Aphantasia means the mind's eye is completely dark—no mental images, ever. Here's what reading and writing fiction is actually like when you can't visualize anything, and the surprising ways it shapes the craft.
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Catherine Forrest
Sep 259 min read


Am I a Real Writer? 6 Gatekeeping Myths That Keep You From the Page
You don't need an MFA, a day job in publishing, or a daily writing compulsion to call yourself a writer. Here are six "real writer" myths debunked—and the only thing that actually makes you one.
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Catherine Forrest
Sep 258 min read


5 Steps to Plot Your Novel (Once You Master the Difference Between Plot and Story)
Plot and story aren't the same thing—and conflating them is one of the most common reasons manuscripts stall. Here's exactly what sets them apart, and a five-step method for plotting your book from start to finish.
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Catherine Forrest
Sep 258 min read


Why Perfectionism Is the Enemy of Good Writing (And What to Do Instead)
Perfectionism doesn't make your writing better — it stops you from finishing. Here's what 21 years in publishing taught me about quality, errors, and knowing when to call it done.
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Catherine Forrest
Sep 1110 min read


How to Crush Writer's Block With Four Little Words
Stuck in the middle of your draft and can't move forward? This one writer's block trick will get you unstuck and back to writing in minutes.
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Catherine Forrest
Sep 117 min read


4 Steps to Finish Your Writing Project on a Deadline
Can't seem to finish what you start? Here's a 4-step system for setting a writing deadline that actually works — and breaking your project down until it's done.
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Catherine Forrest
Sep 119 min read


The First Step to Getting Published That Most Writers Skip
Before query letters, agents, or book covers: every writer needs to complete their first draft before they can pursue getting published.
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Catherine Forrest
Sep 119 min read


4 Tips for Finishing Your First Draft (Even If You Think You Can’t)
Stop staring at the blank page. Here's a 4-step process for writing your first draft from idea to manuscript—without intimidating yourself out of starting.
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Catherine Forrest
Sep 1110 min read


Why You Should Stop Trying to Get Good at Writing (and Just Write Badly Instead)
The first step to doing anything well — including writing — is being absolutely terrible at it. A professional editor makes the case for writing badly, consistently, without worrying about quality, and explains why comparing your work to published books is like comparing rhubarb to rhubarb pie.
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Catherine Forrest
Sep 46 min read


Comparison Is the Thief of Confidence: 3 Unfair Writing Comparisons to Stop Making (and 2 That Actually Help)
Writers make three common comparisons that quietly destroy their confidence — comparing their drafts to published books, to peers in their writing group, and to writers at a similar age or stage. Here's why those comparisons are unfair, and two useful comparisons you can make instead.
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Catherine Forrest
Sep 46 min read
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