“The customer is always right” doesn’t mean what most people think—and for authors, understanding what it actually means changes how you write, market, and respond to feedback about your book audience.

What do you do when a book you love was written by a problematic author? Here are six concrete strategies for reading ethically without burning your whole TBR to the ground.

Reviewing books on Goodreads and Amazon gets complicated when you're an author yourself. Learn the ethics of author book reviews, how to handle books you didn't like, when to say nothing at all, and whether to use a separate identity for your reviewing account.

Every writer has a target audience — even if you think you don't. Learn how to identify who your readers are, where they spend their time online, and how to use that knowledge to improve your manuscript, find beta readers, and position your book for publication.